Thursday, March 18, 2010

Starting a clothing line? Is a good brand name enough to be successful in the fashion industry?

Is a cool brand name enough to make a clothing line a success?

Surely, achieving commercial success in fashion means commitment, hard work and patience. A cool brand name for a clothing label is necessary.. but not enough.

Nowadays a successful clothing line first is a celebrity clothing line. It's also a brand held by a company which owns a large distribution network or at least have access to a large number of retailers.


Successful brands in the news in 2010

Successful brand name we don't like: Uniqlo is a new-style Japanese firm making good casual clothes. They design, manufacture and sell their clothes in their own retail stores.

That brand name doesn't sound great until you think of it as unique clothes.

In my opinion a terrible brand name. This company is however becoming one of the big players in the fashion industry. So much that GAP is getting worried!

Liked this article then read Fashion: Start a clothing line from scratch



Starting a clothing line? Is a good brand name enough to be successful in the fashion industry?


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Official websites:

GAP Women clothes, Men clothes maternity clothes and more,,, well you know Gap.

Uniqlo clothing Leggings, t-shirts, Jeans and a lot more at a very affordable price..

Saturday, February 20, 2010

Gucci to continue Alexander McQueen's fashion label

The news just came out on CNN, Gucci will persevere with the McQueen clothing line. It's everywhere in the news, on the net, on TV and in the newspaper.

You call this news??

What a joke!



For anybody who's got a minimum of common sense between both ears and who understands business and clothing brand promotion it was OBVIOUS that Gucci would keep going with this famous clothing brand.

Of course the whole world mourns the sudden death of the designer, but let's keep it real: The huge publicity around the suicide of this artist just a few days before London fashion week can only serve the label's majority stakeholder Gucci Group.

Even though there is no information available about how profitable McQueen's 11 stores fashion house has been in the last few years. The French luxury brand Gucci Group is betting on the brand's success in 2010.

Strategically speaking, this is a risky decision because it will be difficult for the French clothing company to look good if they ever need to shut down the McQ operations. That would definitely make them look like they disrespect the now worldwide famous dead clothing designer.


Related links:
More about Alexander McQueen at WikiPedia.
More about Gucci at WikiPedia.

Keywords: News. Fashion. Alexander mcqueen. Gucci. Clothing brand promotion. Business strategy. Famous designer.

Monday, January 11, 2010

2010 StreetWear Fashion

Bilal just added a post at wholesale-clothing-supplier.com

This first post in 2010 by this notoriously lazy blogger lets us believe that Bilal is really doing the minimum required to maintain the website.

Not sure the homepage is getting in search engines results for more than a couple of expressions by now..

We need to fire that guy - that's what i said on day 1.

Let's see how long it takes before Bilal bothers to post a new article. For now, enjoy this one, it's about streetwear and winter sports with a very good link to andilink/streetwear.

www.wholesale-clothing-supplier.com/blog/2010/streetwear-online-2010/

Related search: Streetwear clothing. Streetwear fashion. Fashion online. Online streetwear tips. Streetwear magazine. Streetwear e-zines.

Other links:

Clothing Manufacturers USA

StreetWear Tees and Jeans Manufacturer

Streetwear clothing. Streetwear fashion. Fashion online. Online streetwear tips. Streetwear magazine. Streetwear e-zines.