How to use Twitter to promote a clothing brand?

Heard about twitter microblogging? Wonder how to use it and what's in it for you?

First, it's important to understand how twitter works (somewhere between a blog and an instant online chat). Go to twitter 101 to get the basics or have their view on best business practice on twitter.

What's In It For Me? (WII FM)
Using twitter means getting to a larger audience. As a clothing brand, it means one more network to participate to, which is a great way to market your clothing brand to a larger audience.

Reference:
http://business.twitter.com/twitter101/best_practices

Ellen Clothing Manufacturer (ECM) communications on twitter:
ECM about Business
ECM about Customer Service
ECM about USA Clothing
ECM about Uk Apparel

Website design: Branding and your own Perception.

I recently heard something along the lines of: As your brand evolves, and your business grow, it gains in maturity. What does this basically mean?

As you run your enterprise, different areas will need your attention.
With the time, you deal with various areas of the business which influence the way you perceive your own company.

Little by little, the landscape get clearer. The fog fades away and you see more clearly. The benefit of this is that you also communicate more clearly about your services, products and the spirit of your company.

Regularly you need to reflect this new vision in your marketing operations. (Rebranding?)

In our fast moving environment, that translates into reformulating the company message every six months when relooking the website or the company blog.

We've given a fresh new look to www.ellen-clothing-manufacturer.com.

Check it out and comment!

Related search tags: marketing, branding, rebranding, design, new, website, message

Marketing your clothing brand to a larger audience.

When you are running a clothing brand, you need to communicate what is so special about your brand and about the clothes that you are selling.

Managing a internet website is a great way to do just that. Again, like everything in business, it might take a couple of trial and errors to achieve clear credible communication about your products, so start early.

Get started immedialtely even if you haven't launched your new product line yet.

You will be done when the message is going through and is perceived in the way that you had intended. Well, in fact, not completely done because you now need to bring this message to a larger audience.

That's when the Alexa rank of your website comes into play. Alexa is a measure of the traffic for any website.

Here is where I stand in terms of traffic on my blog.
(link to my blogpage about alexa rank and why you want to get in the top 100,000).

Know how to increase traffic? Share with like minded professionals: Leave your comments here.

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