How to use Twitter to promote a clothing brand?

Heard about twitter microblogging? Wonder how to use it and what's in it for you?

First, it's important to understand how twitter works (somewhere between a blog and an instant online chat). Go to twitter 101 to get the basics or have their view on best business practice on twitter.

What's In It For Me? (WII FM)
Using twitter means getting to a larger audience. As a clothing brand, it means one more network to participate to, which is a great way to market your clothing brand to a larger audience.

Reference:
http://business.twitter.com/twitter101/best_practices

Ellen Clothing Manufacturer (ECM) communications on twitter:
ECM about Business
ECM about Customer Service
ECM about USA Clothing
ECM about Uk Apparel