What sort of clothes are famous singers selling you?

Most famous singers run a clothing line. They usually give it their own name, or associate their name to it.

Examples:
Worldwide famous rapper TI's clothing line: AKOO
Puff Daddy's urban fashion line: Sean John
Beyonce: Sasha Fierce etc..

You might have noticed that the retail price for these brand names is quite high, in fact it is well above the average price practiced by other less famous clothing brands.

What are you buying when purchasing these clothes, the quality of the fabric? Nope. The high price is justified by the name of the celebrity behind it.

When you buy garments of a famous clothing brand you buy the assurance that no one can tell you wrong.
What you are buying is the assurance that people around will think you are in and hopefully will say about you that you have good taste as opposed to being has-been.

Do you think this kind of consumer behavior makes sense? Leave your comments below. We want to know what you think!